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Research papers

Business restructuring in market research

This paper considers the role of business information systems in affecting this change. Not driven by technology but driven by business requirements. We demonstrate how, at Bayer UK, the effective integration of data from multiple sources is rapidly...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Marion Wyncoll, John Markham
Company: Bayer AG
June 1, 1994
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Citation

Wyncoll and Markham (1994a, June 01). Business restructuring in market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/business-restructuring-in-market-research